Identification of Major Factors for Successful Online Marketing through Social Networking in Saudi Arabia
نویسندگان
چکیده
Many new techniques have emerged with the Internet and have established the foundation of new business models, which are mostly encompassed by the term e-commerce. Using these techniques to develop a business is becoming a must to survive in a world that is increasing in need for electronic information [1]. Online marketing for an ecommerce is an essential step of the overall strategy for ecommerce. Online marketing is a form of Internet marketing which can be done by employing techniques such as enewsletters, e-mail, and, paid advertisements for keyword searches, banner advertisements, etc.
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